"Creating Solutions That Take Your Messages To The Next Level:
WoewodaCommunicationsContact Us Woewoda Communications is a public relations company that specializes in media relations and publicity. We work with businesses, professionals, academics and entrepreneurs across a diverse field of different interest - literature, health and wellness, beauty and fashion, technology and design, arts and entertainment, tourism, travel and hospitality, sports and leisure, legal and finance.
Our goal is simple, we design, implement and then manage publicity campaigns that help our clients message(s) get noticed. This is achieved by understanding our clients message (s), and then creating strategies or solutions that allows for that message(s) to reach its intended audience in the most effective way possible.
With a strategic emphasis on the five different media - traditional (newspapers, radio, television, magazines, journals), digital, online, new and social - we work wit…
One question that we often hear at Woewoda Communications is why hire a PR company that specializes in media relations and publicity? Isn't is cheaper to go out and pay for advertising instead?
To answer that question one just has to look at the statistical data at the 2016 U.S. presidential campaign (see chart below).
In that campaign GOP candidate Donald
Trump and Democratic candidate Hillary Clinton spent 10 million and 28 million
dollars on advertising but received almost 2 billion and 3/4 of a billion
dollars in FREE media coverage respectively. Other candidates such as O’Malley and
Santorum spent zero dollars on advertising but received 15 and 12 million
dollars respectively in FREE media coverage
that same campaign, when the advertising
expenditures of all the 17 candidates
were taken into account, the total amount spent on paid advertising totaled 276
million dollars; a much smaller number than the 4.139 billion dollars that the
entire group received in FREE public…