U.S. 2016 Elections: Free Media Coverage: Clinton Closes the Gap with Trump

  Woewoda Communications

Newsletter/Fall 2016

U.S. 2016 Elections: Free Media Coverage: Clinton Closes the Gap with Trump

It’s hard to believe that summer is almost over and fall is just around the corner. With Labor Day now in the rear view mirror the sprint by Democrat Hillary Clinton and Republican Donald Trump towards the November 8, 2016 U.S. Presidential election begins in earnest.

In March of this year the New York Times reported that GOP candidate Donald Trump received 2 billion dollars in free media coverage while Democrat nominee Hillary Clinton received almost ¾ of a billion dollars in free media coverage*

From August 2015 to August 2016 Trump had earned close to 4.3 billion dollars in earned media, an amount which almost doubled Clinton’s total of 2.3 billion

But 2 months ago (July 2016) Clinton pulled even with Trump getting 541.1 million compared to Trump’s 567.3 million. Most of Clinton’s free media bump came after the Democrat National Convention.

Clinton overtook her chief competitor in the online news category in July and barely trailed him in broadcast media attention. He still out did her significantly in blogs and on the social media platform Facebook but lost steam to her on Twitter.

When it comes to their running mates, Clinton’s running mate Virginia Senator Tim Kane got 100.5 million in free media coverage during the month of July, more than four times the amount generated by Trump’s running mate Indiana Governor Mike Pence. Kane got four times more free media coverage on Twitter as well.

Note* Free media coverage includes traditional, digital, online, social and the new media

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