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Showing posts from July, 2016

Public Relations Tip of the Week: The Value of Publicity: 2016 U.S. Presidential Cam...

Public Relations Tip of the Week: The Value of Publicity: 2016 U.S. Presidential Cam...: One question that we often hear at  Woewoda Communications  is why hire a PR company that specializes in media relations and publici...

The Value of Publicity: 2016 U.S. Presidential Campaign. Bought Advertising versus Free Media Coverage

One question that we often hear at Woewoda Communications is why hire a PR company that specializes in media relations and publicity? Isn't is cheaper to go out and pay for advertising instead? 
To answer that question one just has to look at the statistical data at the 2016 U.S. presidential campaign (see chart below).
In that campaign GOP candidate Donald Trump and Democratic candidate Hillary Clinton spent 10 million and 28 million dollars on advertising but received almost 2 billion and 3/4 of a billion dollars in FREE media coverage respectively. Other candidates such as O’Malley and Santorum spent zero dollars on advertising but received 15 and 12 million dollars respectively in FREE media coverage  In that same campaign, when  the advertising  expenditures of all the 17 candidates were taken into account, the total amount spent on paid advertising totaled 276 million dollars; a much smaller number than the 4.139 billion dollars that the entire group received in FREE public…

Public Relations Tip of the Week: PR And The Brand Connection

Public Relations Tip of the Week: PR And The Brand Connection: PR And The Brand Connection James Woewoda is the president of  Woewoda Communications Services Provided Last week's ar...