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PR And The Brand Connection

PR And The Brand Connection

James Woewoda is the president of Woewoda Communications

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Last week's article was titledThe Television Interview: What To Wear

This weeks article is titled PR And The Brand Connection.

Branding is very important when it comes to business for two reasons. First, brands are psychological and science both brought together as a promise mark as opposed to a trademark. Second, brands outlive products because products have life cycles, As a result, the brand of a company conveys a long-term message of superior quality and lasting credibility.

As a result brands are very valuable and many companies put the value of their brand on their balance sheet. 
Examples of Brand Value
When Kraft brought Cadbury for 19.5 billion dollars what they did they buy? the chocolate? the factories? the recipes? the candy maker/ No, they bought the brand.
And when Four Seasons Hotels Inc. of Canada sold itself to Bill Gates and Price Al Waleed bin Talal of Saudi Arab…

Public Relations Tip of the Week: The Television Interview: What To Wear

Public Relations Tip of the Week: The Television Interview: What To Wear: The Television Interview: What To Wear James Woewoda is the president of  Woewoda Communications Services Provided Last w...

The Television Interview: What To Wear

Image
The Television Interview: What To Wear

James Woewoda is the president of Woewoda Communications

Services Provided

Last week's article was titledMastering The Media Interview

This weeks article is titled The Television Interview: What To Wear

Overview

Studies have found that what a person looks like whole delivering a menage must be consistent with the message being delivered or it will have a significant impact on how that message is perceived.
If a person projects an image of informality in a very formal setting, it will undermine the important message being communicated.
Typically,  the event will dictate the attire. For instance, if you want to look like your working hard, lose the tie and role up your sleeves. If you are outside an informal event, a Polo Shirt featuring your company's logo might be perfect.

The Television Interview: What To Wear

However, when it comes to the media, especially a television interview, what are the rules? What is the dress code?
Most people shou…

Public Relations Tip of the Week: Mastering The Media Interview

Public Relations Tip of the Week: Mastering The Media Interview: Mastering the Media Interview James Woewoda is the president of  Woewoda Communications Services Provided Last week&...

Mastering The Media Interview

Mastering the Media Interview
James Woewoda is the president of Woewoda Communications
Services Provided

Last week's article was titled "Over Coming The Fear of Public Speaking"

This week's article is titled "Mastering the Media Interview."
So the long hours that you have spent building a business, writing a book, acquiring knowledge in a specific field, or becoming a professional has finally paid off in the form of a media interview.
The question is ""what next?"
The very first thing you must decide is "do I want to do the interview?" With that in mind there are a few points to consider.
Point to Consider

- Why did the reporter contact me? And what is the subject material or theme that will be covered? - Is the subject controversial? Is it currently in the news? - Where is the reporter from? Who is the reporter? Do they have a "reputation?" - Who is the audience? - How long will the interview take? And how will it be conduc…