Posts

Showing posts from January, 2016

Public Relations Tip of the Week: What is Public Relations?

Public Relations Tip of the Week: What is Public Relations?: What Is Public Relations? by James Woewoda James Woewoda is the founder and president of  Woewoda Communications In 1982 the...

What is Public Relations?

What Is Public Relations?
by James Woewoda
James Woewoda is the founder and president of WoewodaCommunications
Services Offered
In 1982 the Public Relations Society of America adopted the following definition of public relations, "public relations helps an organization and public adapt mutually to each other."

In 2011 they modified their definition to, "public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public."

Within this definition the word "public" means any individual or group who will form an opinion about the organization. Depending upon the nature of the organization, "public" could therefore include customers, potential customers, voters, the media, teenagers, adults etc..the list is almost endless. 

Within this mutually beneficial relationship communication flows two ways; from the organization to their public, and from their audience back to the organization. Th…