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Showing posts from September, 2015

Public Relations Tip of the Week: Building Business Relationships: The Trust Factor

Public Relations Tip of the Week: Building Business Relationships: The Trust Factor: Building Business Relationships:  The Trust Factor To build a successful (small) business there are many different variable that hav...

Building Business Relationships: The Trust Factor

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Building Business Relationships:  The Trust Factor
To build a successful (small) business there are many different variable that have to come together to make the business a success: invest heavily but wisely; tap the necessary resources to make key business contacts; set up a local office or use local representatives to provide a local or regional presence; have a contact person that you can rely on who understands the legal and bureaucratic hurdles that you will have to overcome.
Second, you need to see what your product or service delivers to each market. And ask yourself "what benefits does the consumer derive from using my product or service?"
Third, you need to build trust; Strong (personal) relationships are necessary to establish a good business relationship with others. Yet, these relationships can take a long time to develop. Why? Because in many instances prospective customers want "to get to know you first" before they take the next step to decide whether t…

Public Relations Tip of the Week: Use Magazines As A Public Relations Tool

Public Relations Tip of the Week: Use Magazines As A Public Relations Tool: Magazines are an excellent contributor to a public relations campaign. Whether it is an online edition or a traditional printed version, ...