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Woewoda Communications: Use Writing As A Public Relations Tool

Woewoda Communications: Use Writing As A Public Relations Tool: As a public relations professional, the question that I am always asked is "How do I get noticed, what do I have to do to have my name menti...

Use Writing As A Public Relations Tool

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As a public relations professional, the question that I am always asked is "How do I get noticed, what do I have to do to have my name mentioned in the media?" One possibility, especially when it comes to newspapers, journals or magazines is to take the initiative and submit either a: letter to the editor; a comment; an opinion-editorial, or a complete article.

Regardless of the medium that you choose, it is important that the information that you provide is informative and relevant to the section that you are contributing or responding to. For example, in "letters to the editor" most of the written material is in response to an article that the publication printed in earlier editions.

If you decide to "submit an article" it is important that the information be either educational, informative or entertaining. If this is your choice, it is very important that you first check with the editor or the section's editor to see if they accept solicited or un…