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Showing posts from December, 2012

Use Magazines As A Public Relations Tool

Magazines are an excellent contributor to a public relations campaign.

Whether it is an online edition or a traditional printed version, magazines should not be overlooked when organizing and implementing your public relations strategy.
Magazines are very valuable for one simple reason, most are ‘topic’ specific. That is, magazines are much focused in the topics that they cover. For example, there are some magazines that focus only on health care, others publications focus on sports, pet care or even herbs or spices etc... The list of magazines and their specialties are almost endless.
What makes magazines even more unique is that the list can be broken down to be even more specific. For example, with ‘sports” magazines, there are publications that only focus on hockey, others on football, soccer, baseball, basketball, golf, boxing etc…
When planning your public relations strategy it is important to find magazines whose readership would be interested in the message that you wish to conv…

Woewoda Communications: Use Guest Speaking As A Public Relations Tool

Woewoda Communications: Use Guest Speaking As A Public Relations Tool: Guest speaking is a very important component of a public relations campaign. Whether your talk is to a community group, a professional org...

Use Guest Speaking As A Public Relations Tool

Guest speaking is a very important component of a public relations campaign.

Whether your talk is to a community group, a professional organisation or a university/college class, getting your message out to a live audience is one of the most important communication mediums a person can employ.

Direct dialogue with your audience allows you the opportunity to present your message in a direct, concise and clear tone. Any confusion regarding your message can be cleared up immediately with interaction, dialogue and feedback.Elaboration on specific points can be handled effectively through a questions and answer period.

Another additional benefit is that you can invite the media to attend your talk. This may result in an media interview or some other type of 'free publicity",

Finally, if you have a prepared speech, or if you are willing to video tape the discussion, either one be posted on your website or blog for others to access at a later date.


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Woewoda Communications: The Value Of Traditional Newspapers In A Modern Da...

Woewoda Communications: The Value Of Traditional Newspapers In A Modern Da...: Are traditional newspapers irrelevant when it comes to a modern day public relations campaign? The simple answer is no! Traditional news...

The Value Of Traditional Newspapers In A Modern Day Public Relations Campaign

Are traditional newspapers irrelevant when it comes to a modern day public relations campaign?

The simple answer is no!

Traditional newspapers still have a very important role to play in a modern day public relations campaign. Why? because newspapers come in many different shapes and sizes. It is this variety that allows you the opportunity to select the one issue that best represents the audience that you are attempting to reach.

Some newspapers are community orientated. Others embrace a larger geographical area and cover metropolitan news. Others extend into regional coverage, while others are national or international in both scope and delivery.

As for the news itself, some newspapers cover 'general news' with specialized sections. Others are more specialized in the topic that they cover. For example, some newspapers only cover literary issues, while others are only interested in the "music scene" or politics.

As for 'political leanings" or their views…

Woewoda Communications: The Importance Of Television In A Public Relations...

Woewoda Communications: The Importance Of Television In A Public Relations...: Television is a very important component in a public relations campaign. Whether it is name or brand recognition, television is a medium tha...

The Importance Of Television In A Public Relations Campaign

Television is a very important component in a public relations campaign. Whether it is name or brand recognition, television is a medium that you can use to place your product or service directly in front of your intended audience.

If a man or a woman comes to you, after watching your advertisement or public service announcement on television 'on his or her own free will', the odds are pretty good that he or she will purchase your product or service. If not at that time, then probably at a later date.

Television initiates the process. The individual processes the information that they see and then makes the decision to either value or not value what it is that you have to offer.

With television the individual is reacting to the information that YOU present in front of them. If the message is concise and direct, your intended audience should have little difficulty interpreting the benefits that your product or service will provide to them.

Television provides you the opportu…