Posts

Showing posts from October, 2012

Woewoda Communications: Why Use Radio In Your Public Relations Strategy

Woewoda Communications: Why Use Radio In Your Public Relations Strategy: How important is radio in a public relations strategy? Do we still need radio in the age of social media and the Internet? The simple answ...

Why Use Radio In Your Public Relations Strategy

How important is radio in a public relations strategy? Do we still need radio in the age of social media and the Internet?

The simple answer is 'yes'.

Every public relations strategy should involve the use of a radio campaign. Unlike other media sources,  am/fm radio is still free to the listener. Radio is also an important communication medium because individuals can listen to it at home, in their office or in their car. In other words, if an individual finds a good radio station, chances are pretty good that they will listen to that station about 70% to 80-% of the time that they are awake.

The other advantage of radio is that all stations cater to a certain demographic. Depending upon your topic, product or service, you can match what you have to sell/discuss to the specific gender, age and income of the listener.

Another advantage of radio is that their are different types of radio stations. Some are music orientated, others are talk/news, others are religious etc... Her…