To Be An Effective Communicator Keep Your Messages Short, Simple And To The Point

Communications is all about conveying a message. Very simply, it is telling an audience about your idea, your thoughts, your product or service. The 5 W's of who, what, where, when and why are the five independent, yet interrelated components, that make up the entire process.

In business, if you have a product or service that you would like to sell, it is it is important that the idea behind the message be defined as narrowly as possible. Your message should be focused, concise and to the point.

If you are conveying your message in print, you should be able to describe your product or service in 200 words or less. If you are communicating it orally, you should be able to describe it completely in 15 to 30 seconds.

The world is a big marketplace. Business schools tell you that you have to segment your market and define your consumers in order to succeed. Communicating the business message behind that product or service is no different. Eliminate the excess words and vocabulary, and have faith in yourself and your ability to communicate your entire message within the smallest or shortest framework possible.


Woewoda Communications is a full service communication company that specializes in public relations, media relations and publicity. Our focus is on brand (name) recognition.

More information on our company can be obtained by going to our website at


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