Posts

Showing posts from May, 2012

Woewoda Communications: To Be An Effective Communicator Keep Your Messages...

Woewoda Communications: To Be An Effective Communicator Keep Your Messages...: Communications is all about conveying a message. Very simply, it is telling an audience about your idea, your thoughts, your product or serv...

To Be An Effective Communicator Keep Your Messages Short, Simple And To The Point

Communications is all about conveying a message. Very simply, it is telling an audience about your idea, your thoughts, your product or service. The 5 W's of who, what, where, when and why are the five independent, yet interrelated components, that make up the entire process.

In business, if you have a product or service that you would like to sell, it is it is important that the idea behind the message be defined as narrowly as possible. Your message should be focused, concise and to the point.

If you are conveying your message in print, you should be able to describe your product or service in 200 words or less. If you are communicating it orally, you should be able to describe it completely in 15 to 30 seconds.

The world is a big marketplace. Business schools tell you that you have to segment your market and define your consumers in order to succeed. Communicating the business message behind that product or service is no different. Eliminate the excess words and vocabulary, and…

Woewoda Communications: A Communication Strategy To Approach The Print Med...

Woewoda Communications: A Communication Strategy To Approach The Print Med...: The goal of public relations is two-fold.   First, to manage communications between an entity and its audience, second, to build, sustai...

A Communication Strategy To Approach The Print Media

Woewoda Communications: Which Newspaper Do I Contact?

Woewoda Communications: Which Newspaper Do I Contact?: You have a story to tell. It's an important story. You have decided to contact the print media, specifically newspapers, because they are ...

Which Newspaper Do I Contact?

You have a story to tell. It's an important story. You have decided to contact the print media, specifically newspapers, because they are the best medium to present the information that you have.
It is at this point that you have to make a choice, do I contact my community newspaper, my regional (or metropolitan) newspaper, or my national newspaper?
The choice you make, depends upon how the following questions are answered: "Who would be interested in my story? Does my story have national implications or is it more regional or local in nature?" Remember, even though this material is very important to you, each of the publications that your approach, has its own target audience, its own mandate, and its own unique readership.
When an editor reads your email pitch or reviews your press release he or she is making a calculated and rational decision, "does this story inform, educate or entertain the people who read our publication? Does it concur with our m…